For business owners
Your website should not only look good. It should create trust, explain your offer, and turn visitors into serious leads.
I help service businesses and companies build websites, landing pages, automations, and internal systems that support sales and operations.
Request a focused review✓Clarify your offer and value ladder
✓Improve trust, content, SEO, and lead capture
✓Build reliable systems around your actual business process
Technical stack
A stack that can support marketing websites, stores, SaaS products, and business operations
The exact stack is selected per project, but the capability map helps buyers understand where the work can go after the first release.
Frontend
Next.js, React, mobile-first UI, dashboards, landing pages, conversion sections, multilingual interfaces.
Backend
.NET, Node.js, APIs, authentication, databases, background jobs, integrations, reporting.
WordPress
Custom plugins, WooCommerce flows, admin tools, checkout logic, content architecture, technical SEO.
AI / LLM
AI assistants, RAG-style search, document workflows, content systems, lead qualification, internal automation.
DevOps
Deployment, environments, backups, monitoring awareness, performance, release discipline, rollback planning.
Growth
SEO foundations, analytics events, service pages, offer funnels, lead capture, case-study structure.
Low-risk first step
Start with a focused diagnostic when the scope is unclear
For many prospects, the first sale should not be a large project. A diagnostic creates trust, exposes risks, and gives the buyer a clear implementation path.
Technical audit
Codebase, performance, WordPress/WooCommerce, SEO, analytics, UX, security, and operational risks.
Product roadmap
Features, user roles, workflows, data model, integrations, priorities, MVP/release phases, and estimates.
Conversion teardown
Offer clarity, homepage flow, landing pages, pricing psychology, CTAs, trust signals, and lead capture.
Pricing
Three clear ways to start without overcommitting
These are proposal paths, not blind checkout products. Each package reduces scope risk, gives the buyer a clear next step, and keeps custom work flexible.
Diagnostic Roadmap
From $250
3–7 days
What is included
- Business, UX, conversion, technical, speed, SEO, and architecture audit
- Risk list with impact level and recommended priority order
- Scope options: fix, rebuild, MVP, retainer, or no-build recommendation
- Written roadmap you can use before development starts
Build Sprint
From $1,200
1–3 weeks
What is included
- One focused business outcome and acceptance criteria
- Implementation, QA, analytics events, and handover
- WordPress, frontend, backend, integration, SEO, or automation work
- Launch checklist plus next-release recommendations
Product / SaaS Partner
From $3,500 project or $1,500/mo
Scoped MVP or monthly retainer
What is included
- Discovery, architecture, data model, roadmap, and release plan
- Frontend, backend, admin panel, APIs, integrations, deployment
- Security, maintainability, analytics, documentation, and QA discipline
- Ongoing roadmap, fixes, integrations, product decisions, and technical growth
Final pricing depends on scope, integrations, deadlines, content readiness, production risk, data migration, and maintenance needs.
Process
A controlled product-engineering process, not random coding
The process is designed to reduce uncertainty for business owners: first understand, then scope, then build, then improve.
1. Align on business goal
What should the software improve: sales, operations, speed, automation, trust, reporting, or customer experience?
2. Map scope and risks
Define flows, roles, integrations, data, edge cases, non-functional requirements, and delivery priorities.
3. Build in usable releases
Ship working increments with clean code, real feedback, QA, and production-readiness in mind.
4. Measure and improve
Use analytics, customer feedback, bug reports, SEO data, and conversion signals to make the product more valuable.
Production standards
The non-functional requirements that protect your project after launch
A serious software project is not only features. It also needs maintainability, security, performance, observability, content structure, and a clean handover path.
Maintainability
Clear structure, readable code, modular decisions, documentation notes, and future-change awareness.
Security basics
Sanitized inputs, escaped outputs, nonces, permission checks, safe redirects, and careful handling of production data.
Performance
Mobile-first UI, efficient assets, caching awareness, database-query discipline, and page-speed thinking.
Analytics & SEO
Events, conversion tracking, metadata, headings, schema-ready content, internal links, and search foundations.
Operational fit
Admin workflows, reporting, roles, edge cases, support process, and business-owner usability.
Release discipline
Backups, staging when available, test passes, changelog, rollback awareness, and incremental delivery.
Before we build
A readiness checklist that makes projects faster and safer
Serious buyers appreciate clarity. This checklist teaches prospects what to prepare and positions you as a careful operator.
✓Business goal: leads, sales, automation, operations, retention, or product launch.
✓Current assets: website, admin access, domain, hosting, analytics, codebase, brand files, content.
✓User roles and journeys: who uses the system, what they need to do, and what success means.
✓Constraints: deadline, budget range, integrations, legal/compliance, language, performance, SEO, data migration.
✓Decision process: who approves scope, who gives feedback, and how fast decisions can be made.
✓Launch expectation: MVP, internal tool, production relaunch, monthly retainer, or long-term product roadmap.
Buyer fit
This is a good fit when you want a business result, not just a task list
The website should pre-qualify prospects. Clear fit rules save time for both sides and increase trust with serious buyers.
Good fit
- You need a website, store, SaaS, dashboard, plugin, or automation tied to a real business goal.
- You value careful work on production systems, not rushed trial-and-error changes.
- You want someone who can discuss product, UX, backend, WordPress, SEO, and deployment together.
- You are ready to define scope, budget range, priorities, and a practical next step.
Not the right fit
- You only want the cheapest possible implementation with no discovery or QA.
- You want unclear unlimited revisions without scope control.
- You are not ready to share business context, current links, constraints, or decision criteria.
- You need unsupported work that would be unsafe, unethical, or harmful to users.
Value ladder
Clear ways to start: from audit to full product build
Pricing is intentionally shown as a starting point. Final scope depends on business goals, complexity, timeline, integrations, and production requirements.
Technical Audit Sprint
From $150
A focused diagnosis of your website, store, software idea, or existing system with clear technical and business recommendations.
- UX, speed, SEO, technical, analytics, and conversion review
- Risk list, impact score, and priority roadmap
- Recommended build, fix, or no-build decision
Website / WordPress Growth Sprint
From $700
A focused sprint for business websites, landing pages, WordPress systems, WooCommerce stores, and lead-generation funnels that need visible improvement.
- Landing pages and service pages
- WordPress/WooCommerce fixes
- Lead capture, analytics events, and SEO foundations
Custom Business System / SaaS MVP
From $3,000
A production-oriented MVP or internal business system built with clear scope, architecture, roadmap, and release discipline from day one.
- Product discovery, user flows, and acceptance criteria
- Backend, frontend, database, dashboard, API
- Deployment, documentation, analytics, and iteration plan
Product Engineering Retainer
From $1,500/mo
A monthly partnership for teams that need continuous delivery, maintenance, product decisions, automation, and technical leadership.
- Roadmap execution and releases
- Bug fixes, improvements, integrations
- Technical leadership, QA discipline, and growth support
Tell me what you want to build or improve
The better the context, the more useful the first response will be. Share the business goal, current problem, links, deadline, budget range, and risks you already know.